Mark Evans

Marketing Communications - Have vision for Customer Communications Management

Marketing Communications professionals should develop a vision for enterprise marketing communications before rushing into inviting Customer Communications Management Suppliers to demonstrate how their products could help your company. A new vision has... Read >

How to implement Marketing Communications Compliance

In both the US and UK, mailers are required and if not required, advised to check their address files against a number of key database files. These files are in place to protect the consumer against unsolicited mail. There are numerous files available ... Read >

What is Marketing and Customer Communications Management?

Customer Communications Management is a term highlighted by research companies such as Gartner Group, Forrester Research and Madison Advisors to define a convergent set of Information Technology solutions that together provide marketing communication prof... Read >

How Customer Communications technology brings extra factors to the marketing communications plan

Marketers have never had so many tools at their disposal. The Marketing Communications Mix offers marketers a rich landscape in which to communicate. But then, there probably has never been so much competition. The availability of so many marketing cha... Read >

Winning Markets - How Customer Communications Management Technology drives Competitive Advantage

I have already talked about the use of statements for cross selling purposes. Premise 1 is that by building on existing customer relationships, it is possible to enhance the value that customers can gain from your company by showing them relevant offers t... Read >